5 Tips for Building a Strong Social Brand

Businesses know the importance of branding. With the advent of the internet and rapid growth of social media users from all corners of the globe, every business is striving to build a strong online presence these days.

Creating a strong brand identity has also become more difficult to businesses. That’s because numerous businesses are also using online platforms to build their own brands. However, the most important point is to understand your business and know what it represents.

The first step towards your online branding is to clearly define what your business stands for. If you are not clear about what your brand represents, you will surely struggle establishing a connection with your audience and make them understand your business.

The next step is to identify your target audience. As a business, you should target a specific group of people. Only after knowing your target audience, you can devise your marketing strategies. Do a market research to know the interests of your target audience, their needs, and their persona.

Then, you should offer content and not sales pitch. No one likes to read a boring and monotonous webpage. Try to explain about your brand in inventive and fewer words.

Don’t be boring. Professionalism is important in every business, but audience appreciates a touch of healthy humour or interactive bits.

Continue reading at: http://www.businessnewsdaily.com/9849-social-branding-tips.html

A 29-year-old startup founder who built an ecommerce empire shares her advice for entrepreneurs

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Trade opportunities these days are already possible to be accessible to everyone because of the growth of the internet.  Earlier, starting a new business was an enormous job, especially in sourcing the funds for the business. New entrepreneurs have to quit their existing jobs and obtain loan from a bank or any financial institution before they can finance their business. It is no wonder why about half of them do not succeed.

So if you want to take advantage of these trade opportunities that are easily accessible to anyone, you need to be prepared to invest your time and try to learn all you can about ecommerce. You can establish an ecommerce business with nominal funds and almost no risk at all.

Before starting your ecommerce business, you should know that more and more people do online research about certain products and services before purchasing them. Savvy shoppers would rather prefer online shopping than actually going out and searching for what they need one store after another.

You need to educate yourself about all of the necessary steps you need to take to start an online business whether you aspire to become one of those successful and well-known online retailers or just have a profitable ecommerce site that supplements your income.

Read this article from Business Insider Australia. It is about a 29-year-old startup founder who built an ecommerce empire shares her advice for entrepreneurs. Read the full article here: https://www.businessinsider.com.au/the-29-year-old-behind-liketoknowit-shares-her-entrepreneurial-advice-2017-3

11 Secrets to Keeping Employees Happy (Without a Raise)

There have been several studies about what motivates people. Many business managers have been looking for ways on how they can motivate the people who work with them. However, the truth is, you cannot force someone to get motivated.

The truth is; increasing pay is not the only way that motivates employees. People are motivated by their feeling of contribution and being valued. If keeping good people is your issue, remember-people love to contribute, but most of the time, they hate their jobs. In other words, your employees need to be and feel valued in order to be happy at work.

When your employees feel that their contributions matter, they thrive in a workplace because they know what is expected of them, what their responsibilities are, and how their output will be measured. Furthermore, they want to know how much authority they have, when projects are due, and who to go to when they are having problems. They want their skills and knowledge to be put to good use. If they don’t have the required skills and knowledge, they want an opportunity to acquire them.

Another factor that can make an employee happy is when he feels confident that he can solve problems. Hence, you should let them try, make mistakes and correct their errors on their own, as much as possible of course.

To learn the secrets on how you can make your employees happy, click this link: http://www.businessnewsdaily.com/6084-employee-happiness-without-raise.html